Real Experience
I joined Lucid as Sales & Partnerships Manager following roles with Q-SYS, Utelogy, Commco and Revolabs. Most recently, I was Business Development Manager for Q-SYS, specialising in Higher Education and working directly with end users to specify solutions and support existing accounts.
My career began in technical support before moving into technical sales, giving me a strong understanding of both the technology and the needs of the people using it. Joining Lucid gives me the opportunity to work across a broader range of manufacturers, solutions and clients, building relationships and helping identify the right approach for each project.
Real Expertise
I see myself as a translator between the technical world and the end user, making complex information easier to understand without losing the detail or accuracy that matters.
I’m particularly interested in the wider potential of automation. As well as making rooms simpler to operate, the right technology can help reduce energy use, support sustainability goals and provide room-readiness checks before a space is occupied. I was also part of the Q-SYS team named Manufacturer of the Year at the AV Awards 2025.
Real Life
Outside Lucid, life revolves around my wife Holly, our young son Oliver and our cockapoo Susie. When I get some downtime, I enjoy PC and tabletop gaming, collectable cards and a good pub walk.
I’m naturally curious and enjoy figuring out how things work, particularly the challenge of troubleshooting a problem and finding the solution that makes everything click into place.