Lucid

11-06-2025

The Future of Content Distribution

As the digital landscape evolves, traditional audiovisual (AV) systems are giving way to more flexible, scalable and efficient solutions. AV over IP (audiovisual over internet protocol) stands at the forefront of this transformation, enabling the transmission of audio and video signals over standard network infrastructures. This shift not only simplifies system architecture, but also enhances the capabilities of content distribution across various industries.

Understanding AV Over IP

AV over IP involves converting audio and video signals into data packets that are transmitted over IP networks. Unlike conventional AV setups that rely on dedicated cabling and hardware switchers, AV over IP leverages existing network infrastructure, allowing for greater flexibility and scalability. This approach facilitates the routing of any source to any display, regardless of location, making it an ideal solution for modern enterprises seeking dynamic content distribution.

Advantages of AV Over IP Solutions

  • Scalability – easily expand your AV system by adding new endpoints without the need for extensive rewiring or hardware modifications.
  • Flexibility – route content from any source to any display, thus enabling dynamic configurations and real-time adjustments.
  • Cost-Effectiveness – reduction of capital expenditure by utilising existing network infrastructure and minimising the need for specialised hardware.
  • Future-Proofing – adapt to emerging technologies and standards through software updates, ensuring long-term system viability.

These benefits make AV over IP an attractive option for organisations aiming to enhance their content distribution capabilities while maintaining operational efficiency.

Navigating AV Over IP Standards

The success of AV over IP implementations hinges on adherence to established standards that ensure interoperability and performance. Key standards include:

  • SMPTE ST 2110 – facilitates the transport of separate audio, video and ancillary data streams over IP networks, and primarily used in broadcast environments.
  • IPMX (Internet Protocol Media Experience) – an emerging open standard tailored for the Pro AV industry, based on SMPTE ST 2110, designed to simplify AV over IP deployments.
  • Dante AV – offers low-latency, synchronised audio and video over IP, and widely adopted in live sound and recording applications.

Understanding these standards is crucial for selecting the appropriate AV over IP solutions that align with your organisation’s requirements.

Lucid’s Expertise in AV Over IP

At Lucid, we deliver comprehensive AV over IP solutions that cater to the unique needs of our clients. Our services encompass:

  • Automated Systems Consulting – providing strategic guidance to the design and implementation of AV systems that leverage the full potential of AV over IP technologies.
  • AV Over IP Software Development – creating custom software solutions that facilitate seamless integration and control of AV over IP systems.
  • System Integration: Ensuring that all components of your AV system work harmoniously, delivering reliable and high-quality content distribution.

Our team of experienced audiovisual programmers is committed to delivering solutions that not only meet current demands, but also anticipate future technological advancements.

Embracing the Future of Content Distribution

The transition to AV over IP is more than a technological upgrade; it is a strategic move towards more agile and efficient content distribution. By embracing AV over IP solutions, your organisation can unlock new possibilities in how you deliver and manage audiovisual content.

Lucid stands ready to guide you through this transformation, ensuring that your systems are robust, scalable and future-ready. Please get in touch to find out how we can support you.