Real Experience
I have worn many hats throughout my journey in the AV world, from pre-sales and system design to project management and programming. Working 80+ hours a week taught me the importance of focus, which led me to Lucid. Here, I found a team of like-minded technology enthusiasts and the opportunity to contribute to high-profile projects, including supporting the Mercedes F1 team globally. Being able to make a meaningful impact on such projects has been a career highlight.
Real Expertise
I specialise in front-end user interface, including design, concept, strategy and execution, user research and architecture. Managing a team has allowed me to share responsibilities while continuously expanding my knowledge. What started as personal hobbies in tech has evolved into deep expertise through years of hands-on experience in these areas.
Real Life
My passion for sound engineering grew into music production and teaching, eventually leading to designing advanced audio systems and multi-channel cinema rooms for high-profile clients. I also have a deep interest in photography and cinematography, which lets me explore creative storytelling in new ways. My personal and professional interests have always naturally progressed and intertwined.